Riff Riot

event branding

Riff Riot is a conceptual music festival designed to celebrate the raw, unfiltered spirit of rock music in all its forms. Riff Riot channels the energy of live performance into a visual experience that captures the essence of community, connection, and rebellion.

The objective of this project was to explore how brand identity and visual language can shape the atmosphere of an event. From typography to color palette and imagery, every element was crafted to reflect the vibrant, high-energy nature of the festival while maintaining a cohesive look across all touchpoints.

The Process

As I developed the visual identity for the Riff Riot music festival, I explored a variety of typographic styles and imagery to reflect the festival’s raw energy and rebellious spirit. I experimented with bold, distorted typefaces that echo the gritty texture of underground punk and rock scenes, juxtaposing them with cleaner, sans-serif fonts to create visual tension and hierarchy.